Why is this site so plain? Phone Books
I've avoided cluttering up these pages with banner ads, pretty pictures, and general promotional stuff, to make the site as quick and simple for you to use as possible.
For the same reason, all the text is plain, readable, and resizable.
Unfortunately, many of the sites I link to don't have the same aim of making their sites usable. Some of those sites will take a while to load, and be unreadable or even unusable in some browsers - I don't have any control over that.